Categories of logos

Letter mark / Monogram Logo

These logos comprise of just text and mostly use the initials of the brand name.

This is best for very long brand names.

Usually best for startups or new businesses because it gets their name out there in the open world.

It also shows a brand's confidence.

The typography used should properly convey the message and tone of the business.

This are usually best since they are easy to recognize globally.

Few brands venture down this route in the modern era.

When used correctly, it's usually good for creating a psychological bond between the brand and its target audience.

Uses both the logo type and the brand mark.

These are the most commonly used types of logos out there and the easiest to work with.

They're usually best for clients who don't have lengthy brand names, and this can offer flexibility.

These are quite niche and traditional.

They best suggest authority, authenticity and demand respect.

They're often used for organizations or government entities and also any kind of group or team.

The roundness suggests togetherness.

These are also niche, but they come out as entertaining and fun.

They give the brand a face or character to remember and appeal to.

They are fun and their clients should feel the same way when engaging with their products.